Description
Create versatile, long-lasting hairstyles with Wella Professionals EIMI Shape Shift Elastic Moulding Gum 150ml, a professional styling product designed for creative hair professionals.
This flexible moulding gum allows you to shape, sculpt, and redefine hair with ease, making it perfect for both structured styles and effortless textured looks. With a lightweight, non-sticky formula, it provides flexible hold, radiant shine, and UV protection while keeping hair soft, manageable, and healthy-looking.
Product Benefits
- Flexible Styling Control: Creates a variety of hairstyles, from sleek defined looks to relaxed, messy textures.
- Long-Lasting Hold: Keeps styles in place while allowing natural movement and easy restyling.
- UV Protection: Helps protect hair from harmful UV exposure, maintaining its health and vibrancy.
- Hydrating Formula: Enriched with Panthenol to help retain moisture and keep hair soft and manageable.
- Non-Sticky Finish: Provides smooth application without leaving unwanted residue or heaviness.
- Enhanced Shine: Adds a glossy finish to elevate any hairstyle with a polished appearance.
How to Use
- Apply Wella EIMI Shape Shift to damp or dry hair.
- Take a suitable amount and warm it between your fingertips.
- Work through the hair and sculpt into your desired style.
- Create defined, textured, messy, or voluminous looks using your fingers.
- For extra volume or a sleek finish, use a blow-dryer to set the style.
Advanced Technology
Wella EIMI Shape Shift features advanced elastic styling technology that provides flexible control and long-lasting results. Its innovative formula combines nourishing ingredients with protective agents to help maintain hair strength, moisture, and resilience during styling.
Styling Applications
- Textured Hairstyles: Use with volumising products to create body, movement, and definition.
- Sleek Looks: Apply after straightening to smooth frizz and enhance shine.
- Everyday Styling: Its lightweight, nourishing formula makes it suitable for regular use without compromising hair quality.
Product Specifications
- Brand: Wella Professionals EIMI
- Product Type: Elastic moulding gum
- Size: 150ml
- Hold Level: 2 (Flexible Hold)
- Suitable For: Fine to normal hair types
- Finish: Shiny, flexible, and natural-looking
Why Choose Wella EIMI Shape Shift?
Wella Professionals EIMI Shape Shift is an essential styling solution for professionals who want flexibility, creativity, and reliable performance. Its unique combination of flexible hold, nourishment, shine, and UV protection helps create salon-quality hairstyles while keeping hair healthy and manageable. Whether designing editorial styles, textured finishes, or everyday looks, this moulding gum delivers effortless control and professional results.






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